Research · Audits · Intelligence
Before you invest in growth, know where the opportunity is.
We research consumers, audit brand performance and decode competitors to help you decide what your brand should do next.
What founders want to know
What are consumers looking for?
Consumer ResearchWhy are competitors winning?
Competitor ResearchWhere is the market underserved?
Whitespace and Opportunity ResearchIs our brand or digital experience making it harder for customers to choose us?
Brand and Digital Commerce AuditWhat should our brand do next?
Commercial RecommendationsHow we help
Brand and Growth Audits
Structured reviews of brand positioning, digital commerce and marketing with prioritised findings and recommendations.
Consumer and Market Research
Research into customer needs, category demand, competitor activity and whitespace opportunities.
Ongoing Intelligence and Strategy
Monthly intelligence reports and focused research sprints to support decisions at every stage of growth.
How Category Radar helps brands
Understand customer needs, questions and frustrations
Identify gaps in brand experience, messaging and digital commerce
See competitor strengths, weaknesses and activity
Explore product, positioning and campaign opportunities
Prioritise decisions using evidence and commercial interpretation
Our approach
"We combine research with commercial experience to help brands turn evidence into better business decisions."
How we work
Frame
Define the business question and what a useful answer looks like.
Research
Choose the right audit or research methods for the question.
Interpret
Review and interpret the evidence through a commercial lens.
Recommend
Deliver clear findings and prioritised next steps.
About Category Radar
Category Radar is led by Ravnish Dhaneshwar, a D2C and digital growth professional with more than 20 years of experience across brand building, e-commerce, performance marketing, marketplaces and customer growth. Category Radar combines research with commercial experience to help brands turn evidence into better business decisions.