Categories
Categories we work in
Category Radar works with consumer and D2C brands across a range of categories. Our research and intelligence methods are adapted to the specific dynamics of each market.
Fashion and Lifestyle
Consumer preferences, trend signals, competitor positioning, seasonal demand and brand differentiation in fashion and lifestyle markets.
Beauty and Personal Care
Consumer needs, ingredient trends, claims analysis, competitor activity and whitespace opportunities in beauty and personal care.
FMCG, Food and Beverages
Category demand, consumer purchase behaviour, packaging and messaging signals, and competitive positioning in FMCG, food and beverage markets.
Education
Consumer research, demand signals, competitor analysis and positioning opportunities for education brands and learning platforms.
Healthcare and Wellness
Consumer needs, trust signals, claims landscape, competitor activity and opportunity identification in healthcare and wellness categories.
Nutrition and Nutraceuticals
Demand research, consumer language, ingredient and claims trends, and competitive intelligence in nutrition and nutraceutical markets.
Jewellery
Consumer preferences, occasion and gifting signals, competitor positioning and brand differentiation in jewellery markets.
Real Estate
Consumer research, demand signals, buyer journey analysis and competitive intelligence for real estate brands and developers.
Working in a different category?
Our research and intelligence methods can be applied to other consumer markets. Get in touch to discuss your category.