About
About Category Radar
An independent research and commercial intelligence partner for consumer and D2C brands.
Why Category Radar exists
Consumer brands make significant decisions about products, positioning, marketing and growth — often without enough evidence about what customers actually want, what competitors are doing or where the real opportunities are.
Category Radar was built to close that gap. We combine consumer research, category intelligence and commercial experience to help brands make better decisions — decisions grounded in evidence, not assumption.
Led by Ravnish Dhaneshwar
Category Radar is led by Ravnish Dhaneshwar, a D2C and digital growth professional with more than 20 years of experience across brand building, e-commerce, performance marketing, marketplaces and customer growth.
Category Radar combines research with commercial experience to help brands turn evidence into better business decisions.
Our approach
Evidence first
Every recommendation is grounded in research — consumer signals, category data and competitive intelligence.
Commercially grounded
Research is interpreted through a commercial lens, so findings translate into practical decisions.
Independent
We have no platform, product or media to sell. Our only interest is giving you the clearest possible picture of your opportunity.
Practical
We end every engagement with prioritised findings and recommended next steps — not just data.