Services
Research, audits and intelligence for consumer brands
We combine consumer research, category signals, business audits and commercial experience to help brands make better decisions about products, positioning, marketing and growth.
Brand and Growth Audits
Structured reviews of brand performance, digital presence and growth opportunities. Each audit ends with prioritised findings and practical recommendations.
Brand and Growth Audit
A structured review of a brand's positioning, customer journey, digital presence and growth opportunities. Ends with prioritised findings and practical recommendations.
Digital Commerce Audit
Review of the website or online store, product pages, navigation, customer journey, conversion barriers and content clarity. Ends with prioritised findings and practical recommendations.
Marketing and Messaging Audit
Review of brand messaging, marketing channels, campaign themes and customer communication for consistency and relevance. Ends with prioritised findings and practical recommendations.
Consumer and Market Research
Research methods and participant numbers are agreed to suit each project. We do not claim access to a proprietary research panel.
Consumer Research
Research into customer needs, preferences, purchase barriers and language through one-to-one interviews, focus group discussions, surveys, review and feedback analysis, and customer journey and needs analysis.
Category and Demand Research
Exploration of consumer search behaviour, category demand, emerging needs, seasonality and market signals.
Competitor Research
Comparison of competitor products, pricing, positioning, claims, offers, content and visible marketing activity.
Whitespace and Opportunity Research
Identification of unmet needs and potential opportunities for product, positioning, content or market development.
Ongoing Intelligence and Strategy
Continuous intelligence and focused research to support decisions at every stage of growth.
Monthly Category Radar
Ongoing intelligence on consumer demand, customer conversations, competitor activity and category marketing. The monthly report includes evidence, interpretation, opportunities and recommended actions.
Category Opportunity Sprint
Focused research for a specific decision — a product launch, positioning opportunity, campaign, customer segment or market opportunity. The output is a focused research report and prioritised action plan.
Commercial Recommendations
Translation of research findings into practical recommendations for product, positioning, marketing and growth priorities.
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